Home NFT Hugo Boss launches ’emotional’ NFT collection in partnership with Imaginary Ones

Hugo Boss launches ’emotional’ NFT collection in partnership with Imaginary Ones

by Chief editor

Hugo Boss signs deal with Web3 company Imaginary Ones
Fashion house prepares an exclusive 3D collection NFT
Project focuses on emotions and people’s experiences
“White List has 1,000 pieces
Launch of the collection scheduled for the beginning of November
Today, October 4, fashion brand Hugo Boss announced a partnership with Web3 company Imaginary Ones. As part of the agreement, the parties are preparing an exclusive collection of virtual outfits for the meta-universe, which is set to launch in November this year.

It will include 1001 NFTs in 3D. The collection is called Embrace Your Emotions (EYE). With this project Hugo wants to encourage users to share their emotions and stop being shy.

In addition to the outfits, there will also be six animated characters among the tokens. Five of them correspond to a particular emotion, such as fear or anger.

The sixth will be sold as part of a charity auction to mark World Mental Health Day (October 10). This character combines all emotions, demonstrating how inner turmoil can tear a person apart.

All profits from the sale of this token will go to Youth Aware of Mental Health. It is an educational programme designed to introduce teenagers to the topic of mental health and mental illness. Already 85,000 people have taken part in it.

The launch of the collection is scheduled for the beginning of November. There are a thousand places available on the pre-order list – 500 for “phygital” t-shirt buyers and 500 for NFT holders from other Imaginary Ones projects. Hugo Boss is far from the first fashion brand to venture into the virtual space. We previously reported that Gucci is integrating cryptocurrencies into its network of US shops. In doing so, the company is even accepting Ape Coin.

Related Posts

Leave a Comment